This must be accomplished across increasingly dispersed teams, as remote work becomes prevalent in today’s environment and the future of work is redefined. Satisfying the increasing expectations of B2B and B2C customers today requires large volumes of content and personalised marketing campaigns delivered at lightning speed and scale. With more than 3,000 customers and one million users, Workfront is the solution marketers rely on every day to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams. Bengaluru, NFAPost: As part of its effort to strengthen its service offerings, Adobe announced it has entered into a definitive agreement to acquire Workfront, a work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments.
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